When you own your own business — or even work for someone else — investing your time and money in marketing tactics can really pay off. When people don’t know you exist, you won’t make a penny. That is why you need to get into video marketing, as it puts you on the cutting edge of online marketing. The following tips about video marketing can help.
It might be best to split large videos into several smaller parts to keep your audience interested in spite of a short attention span. Many more people will look at your video if you have quite a few every week that aren’t too long instead of just one long one.
Long videos are boring, short is better. A good time period is about three minutes, as you can provide the viewer with important information without overdoing it. Aim for a video that’s roughly three minutes long – five at the very most. “Keep it simple, stupid” is the way to go.
Keep in mind that only early birds get the worm. Be the first to comment on hot news. Quicker videos often get more views, which means more potential customers. Develop a feel for what items are newsworthy.
Create longer videos that take your viewers deeper into topics. Short videos ought to be broadly accessible to viewers. Videos of longer length are better suited for more technical and in depth information.
You shouldn’t neglect YouTube. All video marketing efforts need to begin here. One reason is because you’ll obtain free video hosting. In addition, your videos will be on third most-visited website out there. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are taping a demo of your product, do it in 20 minutes or less. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Make sure that you always greet your viewers in a friendly tone at the beginning of your videos. Tell them who you are, and about your business before you get to your content. When ending your videos, give a friendly reminder to viewers of who you are and what the name of your business is.
You can now use these tips for video marketing. Video marketing is a relatively new tool, so make sure to gain as much knowledge on the subject as you can. You will quickly see results and boost your sales.